DKIM, SPF, and DMARC: A Developer's Setup Guide

Email authentication is the foundation of deliverability. Without it, receiving mail servers have no reliable way to verify your mail is legitimate, and reputation-based filtering will treat your messages with suspicion. SPF, DKIM, and DMARC are the three DNS-based mechanisms that solve this.

SPF: who can send from your domain

SPF (Sender Policy Framework) is a TXT record that lists the IP addresses and services authorized to send mail on behalf of your domain.

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v=spf1 include:sendpromptly.com include:_spf.google.com ~all

Key rules:

• Use ~all (soft fail) while testing, then switch to -all (hard fail) once validated
• Include every sending service your domain uses — ESPs, CRMs, marketing tools
• Avoid exceeding 10 DNS lookups (SPF has a hard lookup limit)

DKIM: signing messages with a cryptographic key

DKIM (DomainKeys Identified Mail) attaches a signature to each outgoing message. Receivers verify the signature using a public key published in your DNS.

Your sending provider generates the key pair. You publish the public key as a TXT record at a selector subdomain:

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mail._domainkey.yourdomain.com TXT "v=DKIM1; k=rsa; p=<public key>"

Recommendations:

• Use a 2048-bit RSA key
• Rotate keys annually
• Use a dedicated selector per sending service so rotation does not affect all services at once

DMARC: enforcement and reporting

DMARC (Domain-based Message Authentication, Reporting, and Conformance) tells receivers what to do when a message fails SPF or DKIM and where to send reports.

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_dmarc.yourdomain.com TXT "v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com"

Start with p=none so failures are reported but not acted on. Once your reports show consistent alignment, move to p=quarantine (failed mail goes to spam), then p=reject (failed mail is dropped).

DMARC alignment explained

DMARC alignment is the detail most guides skip. For a message to pass DMARC, either:

• the SPF-authenticated domain must match the From: domain (SPF alignment), or
• the DKIM-signing domain must match the From: domain (DKIM alignment)

If you send through a third-party ESP using their sending infrastructure, check whether they sign with your domain or their own. Only signing with your domain passes DMARC.

How to verify your setup

Use a tool like dig to check your published records:

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dig TXT yourdomain.com | grep spf
dig TXT mail._domainkey.yourdomain.com
dig TXT _dmarc.yourdomain.com

Send a test message and review the Authentication-Results header in the delivered mail. You should see spf=pass, dkim=pass, and dmarc=pass.

What to do when alignment fails

Common causes:

• The From domain and DKIM signing domain do not match
• SPF record is missing the ESP’s include
• DKIM selector is pointing to the wrong key
• TXT record has formatting errors (trailing spaces, broken quotes)

Check each layer in isolation before assuming the issue is systemic.

If you need a delivery platform that handles authentication configuration and gives you clear delivery logs, SendPromptly is built for that workflow.